Advertisements are becoming more and more common in everyday life

Advertisements are becoming more and more common

 

Topic : TV, Media & Advertisement

Writing Essay No. 2

You should spend about 40 minutes on this task

Write about the following topic:

 

Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.

Advertisements are becoming more and more common … Sample Answers

 

In light of fierce competitions between a rising number of firms, consumers are now being bombarded with tons of advertisements. In this essay, I will demonstrate that advertisements may trigger impulse buying before suggesting some viable solutions that governments can adopt to alleviate the adverse impacts.

The foremost way companies choose to promote their products is attracting people’s attention by visual arts. The exaggeration of a product’s features using eye-catching graphics in commercials may sway people to purchase items when they have no real need for it. This is reinforced by the appearance of celebrity endorsements, which may greatly influence their fans who tend to imitate their idols. OPPO, a mobile company, perfectly exemplifies this situation. Many youngsters in Japan buy OPPO phones because their promotion campaign features a prominent pop singer. Afterward, they often have to replace their phones upon discovering that the products do not meet their needs.

In order to help consumers make more informed purchasing decisions, states could take the following measures. First and foremost, they must regulate the content of advertisements. Prior to the publishing of an advertisement, a rigorous check must be conducted to ensure it reflects the actual quality of the product. This measure ought to be implemented in tandem with educating consumers on how to filter the information they watch on media mass. They have to consider whether the commercial is accurate or not, then make more sensible/reasonable decisions. The combination of these two methods may safeguard consumers against the aforementioned detrimental effects.

In conclusion, advertisements may lure consumers into purchasing unnecessary items and therefore governments should take immediate steps to weaken/minimise their impacts.

The competence in the cut-throat market among businesses has given rise to the growing number of advertisements. From my perspective, I concur that this phenomenon exerts detrimental effects on consumers and solutions should be adopted to combat the issue.

The surge in quantities of commercials takes tolls on buyers’ benefits and children’s health. To commence with, thanks to the advancement of cutting-edge technology, advertising through social networking websites emerges as the most effective marketing technique enabling manufacturers to introduce to consumers all their kinds of commodities, which invites the chance for fraudulent traders spreading low-quality products and imitations through the market. As the result, utilizing products which fail to come up to a standard not only is a waste of money but also puts users in danger of health deterioration. Furthermore, it is an undeniable fact that some diseases namely obesity and heart illness are gaining in
popularity among youngsters, which partially stems from their habits of unrestrictedly consuming snacks and beverages allegedly under influence of TV commercials of confectionery brands.

A number of feasible measures must be implemented by governments and children’s parents to address/ tackle this matter. First and foremost, executive bodies should impose strict censorship on the content of ads so as to detect exaggerated or misstated information which is by no means match with products’ utilities so that consumers can make a proper buying decision. Additionally, only by giving severe punishment, can market managers prevent crooked businesses from releasing fake products or providing poor quality services. Last but not least, parental education about healthy diets is of paramount importance. The more increasing awareness of harmful effects of junk foods children gains, the less impact food and drink companies’ promotions have on them.

By way of conclusion, I once again restate my position that our life and our following generations’ future are bearing the brunt of overwhelming advertising campaigns of enterprises and aforementioned resolutions need to be implemented immediately.

The competence in the cut-throat market among businesses has given rise to the growing number of advertisements. From my perspective, I concur that this phenomenon exerts detrimental effects on consumers and solutions should be adopted to combat the issue.

The surge in quantities of commercials takes tolls on buyers’ benefits and children’s health. To commence with, thanks to the advancement of cutting-edge technology, advertising through social networking websites emerges as the most effective marketing technique enabling manufacturers to introduce to consumers all their kinds of commodities, which invites the chance for fraudulent traders spreading low-quality products and imitations through the market. As the result, utilizing products which fail to come up to a standard not only is a waste of money but also puts users in danger of health deterioration. Furthermore, it is an undeniable fact that some diseases namely obesity and heart illness are gaining in
popularity among youngsters, which partially stems from their habits of unrestrictedly consuming snacks and beverages allegedly under influence of TV commercials of confectionery brands.

A number of feasible measures must be implemented by governments and children’s parents to address/ tackle this matter. First and foremost, executive bodies should impose strict censorship on the content of ads so as to detect exaggerated or misstated information which is by no means match with products’ utilities so that consumers can make a proper buying decision. Additionally, only by giving severe punishment, can market managers prevent crooked businesses from releasing fake products or providing poor quality services. Last but not least, parental education about healthy diets is of paramount importance. The more increasing awareness of harmful effects of junk foods children gains, the less impact food and drink companies’ promotions have on them.

By way of conclusion, I once again restate my position that our life and our following generations’ future are bearing the brunt of overwhelming advertising campaigns of enterprises and aforementioned resolutions need to be implemented immediately.

In the competition of businesses, the figure of advertisements has been rising continuously to encourage consumers to use their products and services. In my point of view, advertising manipulates customer’s choices significantly in a dishonest way. To safeguard buyers, governments should take responsibilities for performing advertisement law as well as raising awareness for purchasers.

With regard to advertising manipulation, advertisers intentionally make their adverts be impeccable with their imagination and functions. Firstly, many companies generally make their commercials look infrequently similar to the real products bought by purchasers. Secondly, advertisers attempt to hide how bad their products and services are for clients. For instance, many noodle brands make their adverts be attractive with various spices or nutritious foods such as shrimp, chicken, and egg. Adversely, there is the only noodle with a little spice in their products. Moreover, they deliberately show up the best aspects so viewers probably pay no attention to the harm of their noodle.

In terms of measures, government performs an essential service to protect clients from being negatively influenced by advertisements. Therefore, they should initiate by enforcing a statute which regulates advertising activities. Subsequently, they have to ensure advertisers compliance with the law as well as give adequate punishment to violation party. Additionally, authorities should administer necessary measures to enhance knowledge for citizens to be a wise consumer. If authorities do their liabilities well, the customers will be protected effectively.

Overall, it is undeniable that advertisements manipulate customers for the sake of their sale numbers/at the expense of their dishonesty. In order to deter clients from being influenced by them, the government needs to pay more attention to execute laws and broaden citizen’s horizon in this area.

Politicians, large organizations, and business people have been striving to promote their products and their purposes to the society in recent years. This phenomenon appears to be global and I believe it has detrimental effects on the population.

There are innumerable drawbacks of advertising to the community. Firstly, it distracts the observers’ concentration and affects their productivity while working. For example, a student, who is using the internet to collect relevant information, would certainly be distracted by some fascinating ads, or annoying pop-ups which are designed to draw their attention. This is not to mention that such long commercial advertisements can swallow up an intense amount of their time. Secondly, the advertiser can influence people’s thinking through their publications. The political propagandas set a good example for this; these tend to provide only some parts of the truths, with the aim to control the perceiver’s feelings and their opinions about the particular issue, or may be subjective. Thus trigger rallies and cause social unrest among the community. Finally, the new methods of advertising are causing negative impacts on young people, especially adolescents and children. With the support of technology, advertisers can now promote their product to the exact people who will be interested. Teenagers and children, however, are those who spend a large amount of time on these websites. They are still mentally weak, and may not be able to prevent themselves from drifting to these ads, which might be pornographies or toxic information.

I do appreciate the fact that many advertisements present good products, deliver a meaningful message, or provide people with relevant knowledge. But I believe these pieces of information can be found on other patterns, which would not affect their time and concentration.

In conclusion, I personally think that the rapid development of advertising, although brings some particular benefits to people, is still a negative trend due to the numerous impacts it has on the population.

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